Ringorang Engages ALA Donors

The American Lung Association (ALA) chose Ringorang as its digital engagement platform for their virtual fundraiser: Champions Unite, which took place earlier this year. For the event, ALA partnered with stars from California’s Major League Baseball teams to get the word out about lung health and drive donors to contribute to the cause. Those who engaged in the Champions Unite app, powered by Ringorang, donated more than $400 per person on average.

As part of the fun, the Champions Unite app invited members to test their baseball knowledge while learning about ALA’s initiatives on lung health, using Ringorang’s patented play pattern and proprietary methodology. Users were able to donate directly to ALA through the app and receive prizes for playing. They were also eligible to enter a sweepstakes through gameplay. Prizes and sweepstakes are key components of Ringorang’s incentive methodology that results in behavior change.

Ringorang's patented play pattern engaged donors to contribute more than $400 per person in the app.

During the five-week program, ALA delivered 39 questions and 69 flash messages for a total of 108 touch points. In total, the Champions Unite app resulted in 21 donors who contributed more than $400 per person on average. The organization is now discussing where it can expand the use of their branded version of the Ringorang app across other regions and events.

Using Ringorang for donor engagement and fundraising is one of the many cases in which the app and its methodology can achieve results for an organization, including through:  

  • Delivering education to the community, and then collect data on the community’s learning and retention  
  • Driving activity between fundraisers throughout the year
  • Engaging members (donors, staff, volunteers, etc.) before, during and after a fundraiser
  • Training staff and volunteers


This demonstrates that not just Fortune 1000 enterprise companies benefit from Ringorang, but nonprofits do, too.

Interested in seeing how Ringorang can transform your donor engagement, staff or volunteer training and more? Request a demo today.

Interested in how Ringorang can work for your business?

Sign Up for Our Enews

Stay up to date on the latest from Ringorang, including learning news and insights as well as case studies, testimonials, and more from companies like you using our software solution.

form header

See Our Solution in Action

Complete the form to request a demo of Ringorang.

Request a Demo

This form collects information we will use to send you updates about promotions, special offers and news. We will not share or sell your personal information. You can unsubscribe at any time. Privacy Policy
Consent(Required)
By submitting your information, you agree to these Terms & Conditions.
This field is for validation purposes and should be left unchanged.
form header

News & Insights

Complete the form to sign up for Ringorang’s monthly enewsletter.

Learning News and Insights

Enewsletter Signup
This form collects information we will use to send you updates about promotions, special offers and news. We will not share or sell your personal information. You can unsubscribe at any time. Privacy Policy
Consent(Required)
By submitting your information, you agree to these Terms & Conditions.
This field is for validation purposes and should be left unchanged.
Skip to content