Behavior Change for Utility Customers

As Part of U.S. DOE Controlled Trials

The U.S. Department of Energy funded cutting-edge learning programs to impact energy conservation. Specifically, Ringorang delivered customer education to utility company customer like you and me, in Nevada, Michigan, and Texas. The goal was to drive customer behavior to reduce energy consumption. These utility companies had been given mandates from the DOE to find new methods for reducing energy use, with financial penalties for non-compliance. Ringorang was implemented in randomized controlled trials, with engagement periods ranging from 2 weeks to 8 months. The goal was to drive increased engagement compared to industry norms, demonstrate measurable levels of reduction, and create sustainable behavioral change.

Results of Those Studies

  • 1,200% increase of customer engagement over historical norms.
  • 22% peak-time energy reduction by low-income customers in Michigan.
  • $1.5M+ saved on customers’ energy bills during the blazing Nevada summer.
  • Texas customers took energy-saving actions at double the rate of the norm.

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