Native American Tribe Engages its Members

Public Language and Cultural Preservation

  • Headquarters: Oklahoma
  • Organization: Indian Nation
  • Mission: Language and Heritage Preservation
  • As generations pass, there is a waning interest in maintaining native culture and language
  • Need a mode of communication and education that engages young people as well as old
  • A mode of repetition that builds habits without requiring significant time or effort
  • Delivery of rewards-based program that uses major computer and mobile devices
  • Two weeks of engagement at 6 days/wk, 4-5 Qs/day to test the format
  • Participants self-selected into one of two optional levels of difficulty
  • Make it relevant and make it fun
  • Loss of Recall among adults was reduced by an estimated 50%
  • 110% information retention score (100% retention + 10% increase)
  • On average, each participant engaged at least 34 times in 2 weeks.
  • A majority of the participants engaged more than 80 times
  • Over 83% of the surveyed participants stated they definitely enjoyed it and wanted to continue
  • Indian Nation assisted in submitting for multiple Federal and private grants to expand program

Public Language and Cultural Preservation

An Indian nation reinforces study of their heritage and language to keep tribal awareness and the use of its rich native culture from slipping away.

Challenges

When a Native American Indian nation grows concerned at the declining practice of its culture and language, it’s time to try something new. The community needed a means for reigniting interest in its heritage, particularly among newer generations. But even if engagement could be achieved around the subject, how was the tribe to sustain engagement sufficiently that the information could be measurably recalled? And even if that could be achieved, how could the tribal members maintain enjoyment of the learning on an ongoing basis without fatigue, and without taking the time to go back to school?

Requirements

Under the guidance of the Indian Nation’s Chief, Ringorang partnered with the tribe’s language and heritage directors to accomplish the following:

  1. A rewards-based game format to compel persistence in the program
  2. Delivery of program across all major computer and mobile operating systems
  3. Daily, real-time data metrics on engagement and knowledge retention
  4. A mode of repetition that builds habits without requiring significant time or effort

Solutions

The program needed to appeal to members of varying ages, genders, and competencies in language and history. To accommodate, optional levels of difficulty were offered for participants to self-select. A curriculum was designed by the tribe, for the tribe, and formatted by Ringorang using the ASK methodology. The Qs written from the curriculum included multi-media components such as audio/video. Participants in both levels of difficulty were engaged for two weeks, 4-5 Qs per day for 6 days a week. In some instances, delivery of Ringorang Qs were scheduled to coincide with Facebook posts on the tribal member group page. A survey was distributed after the program, and a report was submitted to complete the program.

Benefits

The program attracted unprecedented engagement and detailed data on levels of awareness. A vast majority of surveyed participants confirmed that they definitely enjoyed the experience and would continue. And although the program asked for only about 5 minutes a day of each participant’s attention, 20% of the participants spent over 82 minutes on the curriculum, equal to two college class periods. The Indian Nation joined Ringorang and a business consultancy partner to write and submit for Federal and private grants to expand on the Ringorang program. Following a few of the key benefits derived from the initial 2-week program:

  • Loss of Recall among adults was reduced by an estimated 50%
  • 110% information retention score (100% retention + 10% increase)
  • On average, each participant engaged at least 34 times in 2 weeks
  • A majority of the participants engaged more than 80 times

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